Tuesday 27 March 2025 – 11.oo a.m. – 12.30 p.m. on Zoom, our professional Tommaso Mancini and Mr. Giovanni Pecorari will hold a seminar entitled “SMEs and Foreign Markets: strategies and tools for growing without risk”, organised by Camera di Commercio della Romagna and Bacciardi Partners.
To register click here

Internationalisation represents an extraordinary growth opportunity for SMEs, allowing them to expand their target market, diversify risk and increase competitiveness.
However, exporting successfully requires strategic planning and adequate tools to avoid mistakes that can result in economic losses, legal disputes and operational blockages, especially in an ever-changing global scenario.
The webinar will provide SMEs with the essential tools to expand abroad safely and effectively. Internationalisation and commercial law experts will guide participants through strategies for entering foreign markets, the main pitfalls in dealing with customers and intermediaries, and the best solutions for protecting their business and ensuring secure payments.
The meeting, designed for owners, sales managers and administrative managers of SMEs, will provide immediately applicable operational ideas, with the examination of real cases and concrete examples.
Programme
- HOW TO CHOOSE TARGET MARKETS AND DEVELOP AN EFFECTIVE EXPORT STRATEGY
• The importance of the initial assessment… yes, but how? Introduction to the UNI Reference Practice.
• What skills are needed? How to strengthen the internal team.
• Can artificial intelligence help us? Tools and critical issues. - WHAT MISTAKES SHOULD BE AVOIDED IN DEALINGS WITH FOREIGN CUSTOMERS AND INTERMEDIARIES. CASE STUDIES:
• An unmissable proposal… could it be a scam? How to recognise suspicious offers and protect yourself from risk.
• Regulatory compliance, warranty and product liability. Is everything clear? What to check before exporting.
• Maybe I’m giving my foreign agent money for free… how can I know? The most common errors in agency contracts.
• Why can the retailer ask me for goodwill indemnity? Unknown risks in relationships with distributors. - WHAT TOOLS TO USE TO PROTECT YOUR BUSINESS AND GUARANTEE SECURE PAYMENTS
• The contracts to use for greater protection.
• Payment and guarantee instruments that reduce the risk of insolvency. - CONCLUSIONS AND QUESTIONS
• Q&A with the experts.
Educational Project
The webinar is part of an educational project promoted by Bacciardi Partners in collaboration with the Romagna Chamber of Commerce, which aims to provide concrete support to local businesses.
ONE-TO-ONE MEETINGS
To provide personalised assistance, in the days following the webinar, participants will have the opportunity to book one-to-one meetings with the speakers to ask further questions or submit concrete cases related to the topics covered. The speakers will provide an initial response based on their experience in the field, highlighting any critical issues and illustrating possible solutions to be evaluated and explored.
The one-to-one meeting, lasting about 30 minutes, is free of charge with limited booking availability and will take place remotely, to ensure maximum timeliness and flexibility. Companies that sign up will need to fill in a preliminary form – made available during the webinar – to make the meeting more effective.
TRAINING MATERIALS
The training materials (slides and full recording of the webinar) and the opportunity to take advantage of the one-to-one meeting service will be available exclusively to participants who have accepted the Bacciardi Partners privacy policy when registering for the webinar.
Speakers
• Mr Tommaso Mancini, Head of International Commercial Law at Bacciardi Partners
• Mr Giovanni Pecorari, UniExportManager – White Srl
For Information
Chamber of Commerce of Romagna – Business Internationalisation Operational Unit
• Stefania Evangelisti – Tel: 0543 713524
• Nadia Fabbri – Tel: 0543 713447
E-mail: internazionalizzazione@romagna.camcom.it
Download the programme (in Italian)